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My Insta Bazaar
Project Overview
In the competitive ecommerce space, strong brand management is the key to standing out and scaling profitably. This project involved full-scale digital management for My Insta Bazaar, a growing online jewelry brand. From strategic planning to hands-on execution across social media, paid ads, and ecommerce platforms, this initiative successfully boosted visibility, built a loyal audience, and drove measurable business growth.
Objectives
The primary objectives for the Brand were:
- Elevate Digital Brand Presence
Establish a strong, consistent brand identity and position across all digital touchpoints.
- Grow Instagram Organically
Strategically increase followers and engagement through content and community-building.
- Drive Ecommerce Sales via Ads
Launch and optimize Meta Ads campaigns focused on conversions and cost efficiency.
- Optimize Marketplace Listings
Ensure high-performing product visibility on Amazon, Flipkart, and Meesho.
- Ensure Data-Driven Growth
Leverage analytics to refine campaigns and content strategy month over month.
Approach
- Brand Strategy Development
Created a comprehensive brand positioning plan with consistent messaging and design aesthetics.
- Social Media Growth & Content Creation
Designed a monthly content calendar, created platform-native visuals, and increased community engagement.
- Meta Ads Execution & ROI Optimization
Ran sales-driven campaigns with a focus on maintaining CPS under ₹150, along with real-time performance optimization.
- Ecommerce Marketplace Management
Handled product listings and updates across Amazon, Flipkart, and Meesho to maximize conversions.
- Performance Reporting & Adjustments
Regular KPI tracking across platforms with monthly reports and quarterly strategy refinements.
Results
- +140K Instagram Followers in under 1.5 years
+15% Monthly Engagement Growth (likes, comments, shares, saves
- +20% MoM Sales Growth via Meta Ads
- ₹150 or Lower CPS maintained consistently
- +10% Conversion Rate Boost across ecommerce marketplaces
- 15% Monthly Rise in Content Engagement
Conclusion
This brand management project with My Insta Bazaar demonstrates how a full-funnel, data-backed approach can fuel sustainable ecommerce growth. From building an online community to optimizing paid ads and marketplaces, every piece of the strategy was focused on increasing brand value and driving ROI. The results showcase the power of integrated digital marketing in transforming an online brand into a growth engine.
Project Information
Clients: My Insta Bazaar
Categories: E-Commerce (Jewelry)
Services: Brand Management, Social Media, Paid Ads, Ecommerce Marketing
Address: Agra, UP, India
Date: April 2022 – June 2024
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