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ShaadiLuv
Project Overview
The wedding industry is saturated with competition, and for ShaadiLuv, a platform connecting wedding vendors and couples, a strong digital presence was key to standing out. I led the complete 360-degree brand management and digital marketing efforts, establishing a unified brand identity, creating demand through engaging content, and building a robust lead generation engine. From website development to Instagram growth (130K followers), I spearheaded a holistic strategy tailored to the wedding ecosystem.
Objectives
The primary objectives for the Brand were:
- Establish Brand Identity
Position ShaadiLuv as a trusted wedding vendor marketplace with clear messaging.
- Grow Social Media Presence
Build a strong following and community engagement, especially on Instagram.
- Drive Inbound Lead Generation
Attract quality leads from both wedding vendors and couples.
- Launch High-Performance Website
Develop a mobile-friendly, lead-focused website optimized for conversions.
- Improve Organic Visibility
Enhance search rankings and traffic through SEO and content marketing.
- Execute Paid Ad Campaigns
Run performance-driven Meta and Google Ads to generate awareness and leads.
- Implement Email Marketing & Automation
Nurture leads and boost engagement through email campaigns and automated workflows.
Approach
- Brand Strategy & Development
Crafted a compelling brand voice, positioning ShaadiLuv as a trusted marketplace for wedding vendors and couples.
- Website Development & Optimization
Led the design, development, and optimization of a mobile-first, conversion-optimized WordPress website.
- Social Media Management
Developed and executed an Instagram-first strategy—grew the account to 130K followers. Managed Facebook, Threads, Pinterest, and YouTube to maximize brand visibility.
- Paid Advertising
Created and optimized paid campaigns via Meta Ads (Facebook/Instagram) to drive awareness, traffic, and leads.
- Lead Generation
Executed organic and paid lead generation strategies targeting both vendors and couples, using content funnels and email marketing.
- Content Marketing
Planned and produced blog articles, reels, infographics, and carousel posts focusing on wedding tips, trends, and vendor promotions.
- SEO Strategy
Conducted on-page SEO audits, implemented optimization tactics, and improved keyword rankings through content and backlinks.
- Email Marketing & Automation
Built and launched Mailchimp and HubSpot-powered email workflows to nurture vendor/client relationships and convert leads.
Results
- +125K Instagram Followers in less than a year
+20% Increase in Website Traffic via SEO & content
- +10% Growth in Qualified Leads from vendors and couples
- 3:1 ROI on Paid Campaigns (Meta & Google Ads)
- 25% Email Open Rate and 20% CTR on lead nurturing campaigns
Improved Keyword Rankings leading to better organic visibility
Conclusion
Through a full-funnel, platform-specific digital strategy, I transformed ShaadiLuv’s online presence from the ground up. The brand is now recognized in the wedding vendor space as a trusted platform with high engagement, consistent traffic, and meaningful lead flow. This project showcases my ability to execute integrated marketing strategies that drive growth, community, and conversions in a niche yet highly competitive market.
Project Information
Client: ShaadiLuv
Categories: Wedding Services Marketplace
Services: Brand Development, Social Media Marketing, Paid Ads, Lead Generation, SEO, Email Marketing, Website Management
Address: Delhi, India
Date: Feb 2023 – Present
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