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Skylan Digital
Project Overview
To scale a digital-first agency like Skylan Digital, a fully integrated marketing approach was essential. I led the complete 360-degree digital strategy and execution, combining performance-driven campaigns with organic growth to position Skylan Digital as a credible and results-driven agency in a competitive space. This project spanned all major aspects of digital marketing including SEO, paid media, lead generation, automation, and brand content.
Objectives
The primary objectives for the Brand were:
- Implement a Full-Funnel Digital Strategy
Drive visibility, attract quality leads, and increase conversions through an integrated marketing approach.
- Optimize Skylan Digital’s Online Presence
Build a fast, conversion-optimized website and implement SEO best practices.
- Generate High-Quality Inbound Leads
Use content marketing, paid media, and automation to attract and nurture leads.
- Establish the Brand on Social Media
Boost authority, engagement, and trust across platforms like LinkedIn, Facebook, Instagram, and Twitter.
Approach
- Web Development & Optimization
Created and optimized the website for performance, conversion, and user experience using WordPress.
- SEO Strategy & Execution
Ran technical SEO audits, implemented on-page and off-page SEO strategies, and built backlinks to boost rankings.
- Performance Marketing (Google, Meta & LinkedIn Ads)
Set up and managed paid campaigns for traffic, leads, and awareness. Continuously optimized ad creatives and targeting.
- Lead Generation Strategy
Used landing pages, lead magnets, and targeted campaigns to grow inbound lead flow.
- Social Media Management
Planned and executed platform-specific content calendars and engagement strategies across all key platforms.
- Content Marketing
Published blogs, case studies, and video content designed to attract, inform, and convert.
- Email & WhatsApp Marketing
Created automated email nurture sequences and personalized WhatsApp messages to boost engagement and conversions.
- Marketing Automation
Integrated tools like Zapier, MailChimp, and AI Sensy for streamlined follow-ups, lead nurturing, and CRM syncing.
Results
- +1000% Increase in Organic Website Traffic
+25% Increase in Monthly Inbound Leads
- 3:1 ROI on Paid Advertising Campaigns
- +600% Growth in Social Media Followers
- +30% Improvement in Email Open Rates
Increased Website Conversion Rate through CRO
Conclusion
This project showcased my ability to build and execute a full-scale, performance-focused digital marketing strategy from the ground up. From lead generation to automation, each tactic was aligned with Skylan Digital’s business goals. The result was accelerated brand growth, increased inbound leads, and a stronger digital foundation. This 360-degree execution highlights my expertise as a full-stack marketer with a results-oriented mindset.
Project Information
Clients: Skylan Digital
Categories: Digital Marketing Agency
Services: Full-Funnel Digital Marketing, Paid Media, SEO, Web Development, Content Marketing
Address: Noida, UP, India
Date: August 2024 – May 2025
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