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Skylan IT
Project Overview
In the ever-evolving digital services landscape, a strong online identity is essential to stand out and attract the right clientele. I led the complete brand management and digital presence strategy for Skylan Information Technology Pvt. Ltd., an IT company offering specialized services like GIS, Survey & Mapping, and Web Development. The project focused on crafting a strong digital persona, enhancing engagement, and generating high-quality organic leads.
Objectives
The primary objectives for the Brand were:
- Build a Strong Digital Brand Presence
Position Skylan IT as a trusted and innovative service provider in the IT industry.
- Increase Engagement Across Platforms
Establish active communication channels via LinkedIn, Facebook, and Instagram.
- Generate Organic Inbound Leads
Implement strategies focused on lead generation through valuable content and SEO.
- Maintain a High-Performance Website
Ensure the website reflected expertise, performed well in search engines, and converted visitors.
Approach
- Brand Strategy & Positioning
Developed Skylan IT’s brand identity with clear messaging around its services and value proposition.
- Content Marketing & Social Media Strategy
Created engaging, service-specific content to build authority and nurture community engagement.
- Lead Generation through Organic Strategies
Focused on leveraging educational content and LinkedIn outreach to attract qualified prospects.
- Website Management & SEO Optimization
Regular content updates, technical audits, and SEO enhancements improved discoverability and usability.
- Performance Monitoring & Iteration
Implemented a consistent review process using analytics dashboards to refine and scale what worked.
Results
- +60% Growth in LinkedIn Followers within 9 months
+12% Increase in Inbound Organic Leads in the first 3 months
- +30% Boost in Organic Website Traffic through SEO and content efforts
- +20% Increase in Social Content Engagement across LinkedIn, Facebook, and Instagram
Conclusion
By taking ownership of Skylan IT’s digital brand, I was able to position the company as a serious player in the IT services space. With a focus on sustainable growth through organic channels and compelling content, I helped boost engagement, attract leads, and drive meaningful business conversations. This project reflects my ability to translate brand strategy into performance outcomes in the B2B digital space.
Project Information
Clients: Skylan Information Technology Pvt. Ltd.
Categories: Information Technology Services
Services: Brand Management, Social Media, Website Optimization, Lead Generation
Address: Noida, UP, India
Date: Aug 2024 – May 2025
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